The Good Designer
For every brand, a good designer is a prerequisite. The designer translates your imagination into a series of visuals representations that are carefully chosen to best fit your brand. A good designer is many things. He is an observer, meticulous, witty, and possess an open mind. A good designer can bring chaos into one solid graphic element.
Qualities of an Effective Designer
An Inquisitive Designer
A good designer’s best weapon is his eyes and the ability to look at one thing and break it down into multiple details. An inquisitive designer can manipulate forms with intense curiosity. Being a dexterous one, he can connect different forms and parallels in an organised manner. This capability gives them the advantage of giving consideration to real people, places, and things.
The Good Communicator
Every shape, colour, balance, and construction, directly and indirectly, communicate to its audience. Orange say be cheerful! While violets flaunt royalty. Blue tells you we’re trustworthy while green is the colour of nature. Every element in the design communicates specific messages to viewers. So, a good designer is able to curate elements distinct to the qualities of the brand and its core values. A good designer must be able to understand and express a style within the range of commercial art.
Clean Over Clutter
For a design to be effective, it has to exude balance and organisation. Shapes, colours, forms, typography, patterns, and the likes must be well-stationed to bring balance and ease to the eyes of viewers. A chaotic design is at the expense of clarity but not in meaning. Hence, for every design, clutter is cleared through balance. Without balance, regardless of how minimal or maximal the design, no clarity will be projected.
The Complex Deconstructor
Branding is a complex task. Several essential factors need to be considered to form one concrete image of the market. To be able to dissect, understand, and uncover potential angles, a good designer will find a deeper meaning to these factors. Only with an in-depth grasp of the inner meanings of the contributing factors lies the most compelling solution that will bring maximum meaning to the outcome.
A Critical Designer
Every good designer is a critical designer. He understands the nature of the business on the micro and macro levels. Knowing what came beforehand and what are the potential angles to come are important to a good designer. He must be able to understand and communicate the kind of relationship he wants to uphold to the audience and as to where that relationship is going. The context of the design must also parallel to the physical location, medium, culture, and other relative aspects that form the brand as one.
Shared Meaning With His Audience
A designer does not only look at his own perspective when creating. A good designer gives respect to his audience through the message he relays. The design goes beyond primary know-how about the viewers. The design is based on deeper insights into their personal identity, values, and meaning. A good designer must be able to communicate a visual language that speaks directly to its target viewers while relaying a message with consideration to the viewers’ preference.
A Designer With Limitation
A good designer knows control over intrinsic and extrinsic elements that impacts the end result. A good designer knows how to overcome limits and still have the capabilities to compose solutions to the problem.
While businesses go crazy over their digital marketing schemes, branding is often left half-ripe. For both entities to effectively bring fruits to the table, the brand image must be concrete. Only a good designer can deliver an effective holistic and solid brand image that goes beyond your brand logo.